继三月初，美的冰箱事业部凡帝罗BCD-532WGPZV法式冰箱载誉“Red Dot”工业设计大奖之后，现又分别荣获2017中国设计红星奖及2017韩国好■设计奖（GD）！
中国创新设计红星奖于2006年由中国工业设计协∮会、国务院发展研究中心《新经济〓导刊》杂志社共同发起并会同国内地方相关工业设计协◥会联合举办，是中国最高影响力◢的工业设计奖项。?
韩国好设计奖成立于1985年，是由韩↑国产业通商资源部（MOTIE）主办、韩国设计振兴院（KIDP）承办，旨在激励优秀的产品设计开发、广泛开拓，提高人类生活现状，强化技术创新、社会问题、商业中心的产品评选，具备世界级工◆业设计认证价值。
（截至目前，532已斩获德国红点奖、韩国GD奖、日本G-mark奖及中国红星奖四项大奖）
该款冰箱产品为冰箱事业部的第三代PI升▲级首发产品。外观风格极简时尚，玻璃的U型精切工艺搭配金属质感的艺术纹路，使产品稳重不失细节，跟家居更加融合匹配。
冰箱的内饰设计完全从用户角度设置，以不改变用户习惯为前提，进一步在便利性上深耕细作，90度开门、独立多功能区、门上药妆盒、温湿精控、全开放抽屉的使用性设计方案都来自用户使用场景的深入挖掘，旨在通过有价值的设计创新跟用户形成共鸣。除了形态、布局以及便利性，在照明方面设计团队也进行了深∑ 入研究和差异化创新，行业独创的曲面面光源配合动态杀菌呼吸灯，在提供360度无死角照明的同时、更关注用户的情感交互。
该产品参赛展品都是以产品形式参赛（往届获奖为概念模型），其工业设计多次获得权威认可的同时，也是对美的冰箱制造工艺提升的充分肯定。我们将以此为契机，进一步通过设计竞争力达成产品领先的战略目标，实现美的冰箱的「国际化品牌形象。
532法式四门冰箱自今年五月一日上市截至目前，累计发货近一万台，在美的冰箱所有▆型号产品中销售金额进入TOP10,7000元售价以上高端产品中销售金额排名第一。消费者的喜爱，对我们才是①更直观的肯定！
美的冰箱工业设计依然在设计的道路上不断探索，追求设计也追求认可。旨在创造出更美的产品，力争让操作更简单、居住更舒适、生活更美的！
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The AmazingRefrigerator!
- Another Honor ofMidea Refrigerator 532
After the Refrigerator Division of Midea wonthe "Red Dot" Industrial Design Award for Vandelo BCD-532WGPZVFrench-style refrigerator in early March, it is honored the 2017 China Red StarDesign Award and the 2017 South Korean Good Design Award!
As China’s most influential industrial designaward, China Red Star Design Award was jointly sponsored by China IndustrialDesign Association and the magazine company of New Economy Weekly of the Development Research Center of the StateCouncil in collaboration with local related industrial design associations inChina in 2006.
Established in 1985, South Korean Good DesignAward was sponsored by the Ministry of Trade, Industry and Energy (MOTIE) andundertaken by Korea Institute of Design Promotion (KIDP). Its mission is tomotivate the development and extensive exploration of excellent productdesigns, enhance the living conditions of humans, boost technical innovation,social problems and production selection of business center, and to achieve theworld-class design accreditation value.
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(So far, the Model532 has won the German Red Dot Award, South Korean Good Design, Japanese G-markAward, and China Red Star Design Award)
Theproduct is the first product of the third PI upgrade generation from RefrigeratorDepartment. It owns simple and fashionable appearance style, as well as theglass U-shaped finishing cutting technology matched with the metallic artpattern, making the product steady with subtle details, which comes closer tothe home furnishings.
Interior design ofrefrigerator is completely set from the perspective of the user. Premised onnot changing the user’s habit, the convenience is deeply explored further. Theusage design schemes including door opening at 90°, independent multifunctional area,cosmeceutical box on the door, accuracy control of temperature and humidity andall-open drawer are from the deep digging for the usage scenarios, aiming atresonating with the user through the valuable design innovation. Except for theform, layout and convenience, the design team also deeply study and innovatethe illumination. The original area source with curved surface in the industrycombined with the dynamic germicidal breathing light not only can provide the360° illumination with no dead angle, but also focus on theaffective interaction with the user.
As to this award winning, the RefrigeratorDepartment participated in the competition by the form of product (obtained theaward by means of the conceptual model in the past). It means that the Mideaindustrial design is recognized by the authority for many times andadditionally the improvement of manufacturing process of Midea refrigerator isfully confirmed. We will take this chance to achieve the strategic target ofthe product leadership by the design competition, so as to realize theinternational brand image of Midea refrigerator.
Sinceits launch on May 1, nearly 10,000 Model 532 four-side refrigerators have beendelivered cumulatively. Of all refrigerator models of Midea, the Model 532ranked first in sales among all high-end products with TOP10 selling prices(over CNY7,000). Satisfaction really reflects their affirmation on Midea!
Midea continues to explore the industrial design of refrigerators, andattaches equal importance to design and accreditation. Our mission is to createmore beautiful products and make our products more user-friendly and create abetter residence and a more wonderful life!